This chic and fashion-forward collaboration with GUESS marks the debut of 88rising's inaugural compilation album. The release is dreamily dubbed 'Head in the Clouds.'
The multifaceted record and video production label was founded back in 2015 by Sean Miyashiro. The company is primarily recognized for its Asian roster of artists — Keith Ape, Rich Brian, and NIKI, among others. The collaboration with GUESS marks 88rising's venture into an area of hybridization, where the record company is able to attract and connect with fans through fashion. The Head in the Clouds collection features a range of 14 staples of streetwear and is adorned in beautiful colorways, with a strong focus on tie-dye.
The 88rising x GUESS collab marks a fusion of vision that essentially "represents the past and the future of culture."