88rising Indulges in a Celebratory Collaboration with GUESS
Kalin Ned — November 13, 2018 — Art & Design
References: shop.guess & highsnobiety
This chic and fashion-forward collaboration with GUESS marks the debut of 88rising's inaugural compilation album. The release is dreamily dubbed 'Head in the Clouds.'
The multifaceted record and video production label was founded back in 2015 by Sean Miyashiro. The company is primarily recognized for its Asian roster of artists — Keith Ape, Rich Brian, and NIKI, among others. The collaboration with GUESS marks 88rising's venture into an area of hybridization, where the record company is able to attract and connect with fans through fashion. The Head in the Clouds collection features a range of 14 staples of streetwear and is adorned in beautiful colorways, with a strong focus on tie-dye.
The 88rising x GUESS collab marks a fusion of vision that essentially "represents the past and the future of culture."
The multifaceted record and video production label was founded back in 2015 by Sean Miyashiro. The company is primarily recognized for its Asian roster of artists — Keith Ape, Rich Brian, and NIKI, among others. The collaboration with GUESS marks 88rising's venture into an area of hybridization, where the record company is able to attract and connect with fans through fashion. The Head in the Clouds collection features a range of 14 staples of streetwear and is adorned in beautiful colorways, with a strong focus on tie-dye.
The 88rising x GUESS collab marks a fusion of vision that essentially "represents the past and the future of culture."
Trend Themes
1. Hybridization of Music and Fashion - The collaboration between 88rising and GUESS explores the fusion of music and fashion, opening up opportunities for the creation of innovative and unique products.
2. Asian Representation in Streetwear - 88rising's partnership with GUESS showcases the rise of Asian artists in the streetwear industry, presenting an opportunity for brands to tap into this market and create inclusive and diverse collections.
3. Celebrity Endorsements in Music-inspired Fashion - The 88rising x GUESS collaboration highlights the trend of celebrities using their influence to collaborate with fashion brands, providing potential opportunities for other artists to partner with clothing companies and create their own fashion lines.
Industry Implications
1. Music Industry - The collaboration between 88rising and GUESS showcases the potential for artists and labels to venture into the fashion industry and diversify their revenue streams.
2. Fashion Industry - Fashion brands can take inspiration from the 88rising x GUESS collaboration to incorporate music elements into their designs, appealing to a wider audience and staying ahead of trends.
3. Streetwear Industry - The Head in the Clouds collection by 88rising and GUESS creates an opportunity for other streetwear brands to explore creative collaborations with music labels, fostering unique and sought-after products.
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