The wine package design that Hula Estudio created for Ars Longa Vita Brevis might seem fairly traditional at a first glance, but the label on the bottle becomes transformed in the dark. The wine packaging integrates hidden details that can glow bright green in the dark, including two skulls.
For the development of the Ars Longa Vita Brevis wine packaging, Hula Estudio asked questions like "What are worldly pleasures before the inevitable arrival of death?" and found itself influenced by artists throughout history who have pondered the same question. Specifically, the design draws from the work of painters like Antonio de Pereda and the secondary product packaging pays tribute to art with an elegant painterly box that's rich with symbolism.