Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Urban Winery's White Wine IPA is Casually Packaged Like Beer

The Urban Winery recently introduced its newest creation, the VIDALPA series, with a white wine IPA that's packaged like beer in canned multi-packs. To showcase the uniqueness of the product—a Maryland white wine that's aged with hops—The Urban Winery worked with Octavo Designs on a fun design to show off the hybrid qualities of the alcoholic product. The bright, fresh and green wine can design integrates an illustration of a bunch of grapes mixed with hops, a detail that has the potential to pique the interests of wine enthusiasts and beer fans alike.

As part of the VIDALPA series, the Hop’d Wine is the first product to be released, with more to come.

A growing number of hybrid beer and wine products are being released, playing off of the sophistication of wine and the approachability of beer.