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Premium Canned Wines

HUN Appeals to Wine-Loving Millennials By Delivering Taste & Convenience

— June 1, 2020 — Marketing
HUN is a newly launched premium canned wine brand from Millennial wine enthusiast Mark Woollard, who saw the need to create a canned wine range that delivered convenience, eco-friendly packaging and high-quality taste. HUN appeals to wine-loving Millennials with three premium products: a pale Rosé, a Sauvignon Blanc and a low-calorie sparkling Rosé that comes in at just 69 calories per can.

Although the premium canned wine brand is launching during a difficult time, it's reaching consumes with a simple tagline that says "Great Wine in a Can," messaging that asks "U Ok Hun?" and tongue-in-cheek advertising campaigns to reach Millennials in self-isolation. As Woollard puts it, "our brand aims to build a community based around supporting and entertaining, so what better time to put these values into practice?"


Image Credit: HUN
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