Designed to create a distinct brand identity and showcase the pairings of wine and seafood, Fish Club Wine features unique packaging that immediately warrants a second look. Created by the design team at Backbone Branding, these wine bottles were built to look like fish but also echo design elements of simplicity and bold stylings.
To create the unique Fish Club Wine, a special technique was used to print designs on mirror metallic papers. The use of this material allows the packaging to resemble a fish silhouette, albeit in an incredibly stylized way. The fish-inspired wrappers are hand-placed on the bottles in a way that still shows the wine in each bottle. The packaging is currently featured on three expressions of Fish Club Wine, including its red, white and rose.