The Beefsteak Club Mendoza Malbec wine has been launched by Ehrmanns Wines in the UK as a new offering for consumers that will provide them with a convenient option to enjoy instead of purchasing conventional bottles. The wine is packaged in 250ml cans that are compact and also 43% lighter than a glass bottle of equivalent size, which will lower fuel consumption as well as the carbon footprint in the supply chain. The wine is targeted towards under-28 consumers thanks to its convenient, accessible profile that can be enjoyed easily at leisure.
The Beefsteak Club Mendoza Malbec wine was touted by Marketing Manager at Ehrmanns Susannah Taylor who said, "Cans are a liberating and unpretentious format, which we feel is the perfect fit for Beefsteak Club. They are also ideal for this period where friends and family are being encouraged to meet outdoors. Light weight small serves are great for enjoying by the barbecue, at a picnic, or for taking to the beach. Malbec can benefit from light chilling on a hot summer’s day, and cans make this easy.”