21 SEEDS, a women-owned tequila brand that's built its reputation from well-crafted and fruity tequilas, recently announced the launch of its three new handcrafted flavors including cucumber jalapeño, grapefruit hibiscus, and Valencia orange. The company was founded by sisters Kat Hantas and Nicole Hantas-Emanuel alongside close friend Sarika Singh.
The tequilas are simple and made with natural flavors for a refreshingly light drink. 21 SEEDS' tequilas are targeting Millennial women with empowering messages such as "Girls call the shots." The design of the bottles features a "feminine aesthetic" with an uber-chic vibe and bright colors.The brand hopes to unite women across borders to share ideas and make meaningful moments with its new and disruptive tequilas.
Key Themes Behind This Trend
- Women-owned Liquor Brands
- Opportunity to cater to the growing demand for women-owned liquor brands by offering unique and innovative products.
- Fruit-infused Tequilas
- Possibility to capitalize on the popularity of flavored spirits by creating fruit-infused tequilas with creative and unexpected combinations.
- Empowering Messaging in Alcohol Industry
- Potential to disrupt the alcohol industry by incorporating empowering messages in branding to resonate with Millennial women.
Where This Applies
- Liquor Industry
- Opportunity for liquor companies to support and promote women-owned brands in order to tap into a growing consumer segment.
- Beverage Manufacturing
- Opportunity for beverage manufacturers to explore new and innovative methods of infusing tequilas with natural flavors to cater to evolving consumer preferences.
- Marketing and Branding
- Chance for marketing and branding agencies to help alcohol brands develop empowering messaging strategies that resonate with female Millennial consumers.
