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Fruit-Infused Tequila Spirits

Neurita Tequila is Introducing Two New Flavors

— October 12, 2022 — Marketing
Neurita Tequila is introducing two new fruit-infused spirits for mixologists to pick up in the UK when looking to craft premium cocktails from the comfort of home and beyond.

The spirits come in the Neurita Citrus and Neurita Rosa flavors, which both notes of Sicilian orange and tangerine, and raspberry, strawberry and pomegranate, respectively. The products are arriving alongside the announcement of a Blanco tequila, which is crafted with 100% agave and boasts natural citrus notes with a release planned for 2023.

Founder Lucy Smith commented on the new Neurita Tequila products saying, "Most tequila brands are very serious, traditional and stoic, and I wanted something uplifting yet credible to offer women a more elegant, accessible and relatable perspective on the spirit. Neurita is crafted for women to enjoy sophisticated yet fun Margarita moments.”
Trend Themes
1. Fruit-infused Spirits - Incorporating natural fruit flavors into spirits presents an opportunity for innovative and unique cocktail creations.
2. Premium Mixology at Home - The availability of high-quality, fruit-infused spirits allows for home mixologists to experiment with professional-level cocktails.
3. Feminine Spirit Branding - The creation of fun and sophisticated spirits with a feminine perspective presents a disruptive innovation opportunity in a traditionally male-dominated market.
Industry Implications
1. Alcohol - The trend of fruit-infused spirits could impact the entire alcohol industry, as consumers seek unique and flavorful options.
2. Hospitality - Fruit-infused spirits could be an opportunity for bars and restaurants to offer creative and differentiated cocktails, appealing to customers seeking an elevated experience.
3. Marketing - The success of Neurita Tequila's feminine branding could inspire other alcohol brands to create products and campaigns that target underrepresented audiences.
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