A love of well-mixed margaritas inspired UK-based brand Neurita to create two new tequilas specifically formulated for mixing in margaritas. According to the brand, for far too long, margaritas have been an afterthought in the production of tequila and its modern take on the spirit remedies this. As Lucy Smith, founder of Neurita, said "When I looked at the Tequila category, I couldn’t find a brand that appealed to me – one that looked fun to drink, with great branding, but also delivered on taste. That’s when I decided to craft a Tequila that really captured the essence of what a Margarita is all about.”
Citrus and Rosa, the two new expressions, are both made with high-quality blue agave and botanical extracts to deliver a super-smooth drinking experience. Notably, Neurita is naturally sweet so it eliminates the need to use triple sec when making a classic Margarita.
What's Driving This Trend
- Margarita-specific Tequilas
- Creating tequilas specifically formulated for margarita-making creates an opportunity for disrupting the traditional process of making margaritas and revolutionizing the tequila industry.
- Naturally Sweet Liquors
- Incorporating natural, sweet ingredients in liquor production could disrupt traditional mixing methods and appeal to health-conscious consumers.
- Botanical-infused Spirits
- By incorporating botanical extracts in liquor production, there is an opportunity to create unique, flavorful spirits that can appeal to a wider variety of consumers.
Who This Affects Most
- Alcohol Production
- The liquor industry can benefit from exploring innovative methods, like incorporating natural sweeteners and botanical extracts, to create unique products that stand out in a crowded marketplace.
- Beverage and Mix Production
- Companies creating mixers for alcoholic beverages can adapt to the use of naturally sweet and botanical-infused spirits that require less intricate mixing processes.
- Hospitality Industry
- Bars and restaurants can incorporate naturally sweet options to their drink menus, offering more delicious and appealing drinks to health-conscious customers.
