To better serve consumers who are interested in mindful drinking experiences, alcohol brands are creating low-ABV and entirely alcohol-free products—and beyond this, entire establishments are changing too, introducing a new wave of venues like The Clean Vic. This new venture by Sainsbury's exclusively serves low- and no-alcohol drinks and offers educational mocktail-making classes and tasting sessions.
Entry to The Clean Vic costs just £5 and this price includes two free drinks and bar snacks. At the low-alcohol pub, visitors are able to enjoy products like craft beer Lucky Saint and low-alcohol distillate Celtic Soul.
Across the UK, Millennials in particular are embracing more mindful drinking rituals and according to one statistic, "almost one-third of 16 to 24-year-olds [are] not drinking at all." At the same time, people do not want to miss out on social events and drinking culture, which is reshaping the alcohol industry and the way products are consumed.