As plant-based diets become more mainstream, The Slutty Vegan debuted a bacon-alternative -- the Slutty Strips. The initial launch was featured on the brand's social media and will soon be released for distribution at grocery stores across the US.
The Slutty Vegan gained international attention and has been frequented by multiple celebrities including Usher, Tyler Perry, Snoop Dogg, and Lean Waithe. The company began as a vegan food truck and built its reputation on quality, cruelty-free, vegan food. Since then, it launched its first new bacon alternative that features a smokey flavor with zero preservatives.
Many brands, including the Slutty Vegan, have recently launched breakfast-specific, plant-based alternatives so consumers can seamlessly swap their food products to continue to enjoy a traditional American-style breakfast dish.
Key Themes Behind This Trend
- Plant-based Meat Alternatives
- There is an opportunity to develop more plant-based alternatives for meat products, especially bacon, as more consumers adopt plant-based diets.
- Specialty Food Products
- As more consumers explore alternative diets and ingredients, there is an opportunity to create specialty food products, such as plant-based bacon, that cater to these changing preferences.
- Celebrity-endorsed Veganism
- As more celebrities promote plant-based diets, there is an opportunity for vegan brands to leverage their endorsements and social media presence to reach a wider audience and gain credibility.
Where This Applies
- Food and Beverage
- The food and beverage industry can stay ahead of the curve by investing in research and development to create innovative plant-based products such as bacon alternatives.
- Retail
- Retailers can offer a wider variety of plant-based meat alternatives, including bacon, to cater to the growing demand for vegan products.
- Marketing and Advertising
- As more celebrities promote plant-based diets and vegan brands, there is an opportunity for marketers and advertisers to create campaigns that tap into this growing trend and attract a wider consumer base.
