Pinky Cole, CEO of the popular vegan burger joint Slutty Vegan, is opening her ninth brick-and-mortar location on Georgia Tech’s campus on February 27th. The restaurant will offer its classic carry-out menu, featuring creative takes on vegan burgers, sandwiches, and more made with plant-based meat and all sporting racy names.
The John Lewis Student Center will house the restaurant, and the new location will be the brand’s first on a college campus. The full menu will be available for takeout and delivery, and the location will also feature new items like Cheesy Heaux, a vegan grilled cheese sandwich, and Mini Slut Burgers, three plant-based burger sliders. Pinky Cole will be cutting the ribbon at 9am on opening day.
Slutty Vegan has been recognized nationally and has won several awards, including Best Burger by VegOut Magazine’s 2022 VegOut Awards, and Pinky Cole has been named to Forbes Next 1000 and Restaurant Hospitality’s 2021 Power List.
Key Themes Behind This Trend
- Vegan QSR Growth
- The increasing demand for vegan options creates an opportunity for QSRs to expand their plant-based menu offerings and cater to diverse dietary needs.
- Campus Locations
- Expanding vegan QSRs to college campuses can tap into the health and climate-conscious opinions of young adults and attract a new demographic of consumers.
- Brand Recognition
- National recognition and awards help establish vegan QSRs as major players in the food industry and can attract investment and expansion opportunities.
Where This Applies
- Food and Beverage Industry
- The food and beverage industry can capitalize on the growing demand for vegan options and invest in plant-based menu offerings to stay competitive.
- Higher Education Industry
- The higher education industry can partner with vegan QSRs to provide affordable and convenient meal options to students with diverse dietary needs.
- Hospitality Industry
- The hospitality industry can integrate vegan menu offerings at hotels, resorts, and event spaces to cater to guests with diverse dietary needs and preferences.
