Alternative Protein Restaurants

Neat Burger Will Debut US Restaurant in Nolita, Manhataan

Neat Burger, a plant-based restaurant beloved by the likes of Lewis Hamilton and Lenardo DiCaprio, announced the opening of a new restaurant in NYC's Nolita neighborhood. This marks the ninth Neat Burger to open, with the other eight locations located across the pond.

The Nolita-based Neat Burger will feature fan-favorite menu items including the Cheez Burger and Crispy Chick’n Burger. Neat Burger offers consumers flavors and textures that are identical to traditional meat, while ensuring all ingredients are fresh and of the highest quality. Moreover, the brand will appeal to eco-conscious as all its packaging and utensils are biodegradable, compostable, and made with plastic alternatives such as cornstarch and sugar cane.

The launch of Neat Burger Nolita is the next step in the company’s trajectory as a global brand, with plans to continue to grow additional locations across the United States, Europe, and the Middle East.

Plant-based Restaurants
Opportunity for other plant-based restaurants to expand and reach new markets with eco-conscious packaging options.
Eco-friendly Packaging
Innovation opportunity for other restaurants and food-related industries to adopt biodegradable, compostable, and plastic alternative packaging.
Global Expansion
Opportunity for plant-based and eco-conscious restaurants to expand to new markets and reach new consumers.

Where This Applies

Food and Beverage
The food and beverage industry can explore innovative ways to introduce or expand plant-based menu items with eco-friendly packaging options.
Packaging
The packaging industry can explore the growing demand for biodegradable, compostable, and plastic alternative packaging options among the food and beverage industry.
Hospitality
The hospitality industry can take advantage of the trend by investing in plant-based and eco-conscious restaurant concepts that cater to conscious consumers.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 68%
Freshness 17%