Beatnic, the vegan restaurant chain that was formerly known as by CHLOE., recently joined forces with Overthrow NYC Boxing Club on a special vegan burger called 'The Puncher’s Chance.'
The Puncher's Chance gets its name from a boxing idiom that essentially means that even a box who is outclassed by their opponent, could still win if they land a good punch. True to its name, this burger does pack a punch of flavor thanks to the lentil and pea protein patty base, and toppings such as onion, tomato, spicy slaw, pickled banana peppers, and tomatillo dressing. As Catey Mark Meyers, President of Beatnic, explains, "'The Puncher’s Chance' is satisfying enough for even the most hardcore athlete, and is also delicious with a bit of heat from the spicy slaw and pickled banana peppers."
Image Credit: Beatnic
Key Themes Behind This Trend
- Boxing-inspired Vegan Food
- Opportunity to create more innovative and healthy vegan food catered for the boxing and fitness community.
- Sports-themed Menu Items
- Opportunity to create more customized menu items for sports enthusiasts and fans, to further enhance the customer experience.
- Alternative Protein for Burgers
- Opportunity to explore more alternative and sustainable protein sources for the increasing demand of plant-based burgers.
Where This Applies
- Vegan Food Industry
- Opportunity for more innovative and unconventional vegan food creations that caters to different target audiences such as athletes and sports enthusiasts.
- Fitness Industry
- Opportunity to collaborate with restaurants and food businesses to create sports-specific menu items that cater to the dietary needs of athletes.
- Alternative Protein Industry
- Opportunity to provide diverse and sustainable protein options for the food industry, and to expand to different markets with custom alternatives such as pea and lentil protein burgers.
