Asda, one of the largest grocery chains in the UK, recently debuted a vegan grocery aisle in all its nationwide stores. The new, diet-specific section can be found in the store's frozen section with numerous products available including meatless sausages, cruelty-free frozen deserts, bean-based burgers, and more.
Asda's latest efforts to help consumers more easily and conveniently find plant-based foods at the grocery store is in line with research that states by 2030, over 15% of the UK will be eating a strictly plant-based diet. Waitrose, another UK supermarket giant, also debuted a vegan section in January 2018 and increased its plant-based range by over 50 new food products. The appetite for plant-based foods is continuing to grow globally thus necessitating more options for consumers.
Image Credit: Instagram/@plant_based_demon