WELLA recently launched its Nutri-Enrich collection -- a new line of goji berry-infused hair products to nourish and moisturize even the most unruly hair. The collection includes Oleic Acid and Panthenol to nourish and repair dry and frizzy hair.
The Nutri-Enrich line includes a Deep Nourishing Masks which works to replenish hair for a silky smooth finish. The Frizz Control Cream is perfect for hot, humid summer days and prevents frizz to leave consumers with shiny hair full of vitality. The Deep Nourishing Shampoo and Conditioner fights dryness with groundbreaking ingredients to give users luscious hair. Lastly, the Nutri Booster is an all-in-one solution to combat frizz and dryness and revives hair to leave consumers with bouncy and full-looking hair.
The Nutri-Enrich line is made for consumers seeking vitamin enrich hair products to tame brittle hair.
What's Driving This Trend
- Goji Berry-infused Hair Products
- Opportunity for the development of more hair products infused with natural ingredients to nourish and improve hair health.
Who This Affects Most
- Haircare
- Potential for disruption in the haircare industry through the creation of innovative products that address specific hair concerns.
