The Cedarlane Foods Simply Plant Powered Line Has Been Expanded
Michael Hemsworth — September 17, 2020 — Marketing
References: cedarlanefoods & foodbev
The Cedarlane Foods Simply Plant Powered line has been expanded by the California-based brand to help offer vegan, vegetarian and flexitarian consumers with a convenient option to warm up at lunch or dinner. The meal range now includes the Vegan Lasagna, Vegan Lentil Shepherd's Pie and two Vegan Enchiladas that are each as tasty as they are crafted with healthy ingredients. Each of the dishes are perfect for enjoyment from home or even as a meal to eat at the office as a healthier, meat-free option.
CEO Robert Atallah spoke on the newly expanded Cedarlane Foods Simply Plant Powered line saying, "As veterans in providing consumers with easy, convenient, and most importantly, clean, food options for nearly four decades, we know our health-conscious consumers are always looking for new products that not only taste great, but provide unparalleled nutritional benefits. We’ve been championing the importance of a diet rich in vegetables since our founding, and are proud to continue providing families and individuals with a diverse new variety of delicious, nourishing options you can prepare in just minutes.”
Image Credit: Instacart
CEO Robert Atallah spoke on the newly expanded Cedarlane Foods Simply Plant Powered line saying, "As veterans in providing consumers with easy, convenient, and most importantly, clean, food options for nearly four decades, we know our health-conscious consumers are always looking for new products that not only taste great, but provide unparalleled nutritional benefits. We’ve been championing the importance of a diet rich in vegetables since our founding, and are proud to continue providing families and individuals with a diverse new variety of delicious, nourishing options you can prepare in just minutes.”
Image Credit: Instacart
Trend Themes
1. Expansion of Vegan-friendly Frozen Entrees - Opportunity for brands to meet the increasing demand for convenient, healthy and plant-based meal options.
2. Rise of Flexitarian Diets - Potential for businesses to develop products that cater to flexitarian consumers who are looking to reduce meat consumption.
3. Growing Interest in Nutritious and Convenient Meals - Innovation potential for companies to create ready-to-eat meals that are both delicious and nutritionally balanced.
Industry Implications
1. Frozen Food Industry - Opportunity for frozen food companies to expand their product lines and cater to the rising demand for vegan and vegetarian options.
2. Plant-based Food Industry - Potential for plant-based food manufacturers to capitalize on the trend by introducing more convenient frozen entrees for flexitarian and vegan consumers.
3. Convenience Food Industry - Innovation opportunity for convenience food brands to develop healthier and plant-based options that are quick and easy to prepare, appealing to health-conscious consumers.
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