A new eSports collaboration deal was signed by professional organization Nordavind and sports nutrition firm Bodylab. The partnership seeks to bring healthy and performance-focused products to the gaming community, ensuring players maintain a good and nutritious diet. Announced earlier this month, the details of the eSports collaboration remain scarce.
As a nutrition brand, Bodylab has a rich variety of high protein snacks and powders. In order to appeal to a wider consumer audience and their dietary preferences, the modern company also boasts products that are vegan, gluten, and lactose-free.
The Bodylab x Nordavind eSports collaboration seeks to provide solutions that are supportive of both the acute and chronic health of e-athletes, which is especially important as the industry is exponentially growing.
Image Credit: Nordavind