The United Kingdom-based esports organization 'Guild Esports' announced a new Guild Esports x Hyperice partnership with the physical wellness company. As part of this partnership, Hyperice will become the official provider of wellness technology for the esports organization and its roster of professional players. Hyperice will create a recovery room in the Guild Esports HQ, and this recovery room will be named after Hyperice.
In this recovery room, players will take advantage of Hyperice's physical wellness technology, which includes ways to relieve tension, soothe soar muscles, and treat bodies to ensure each patient is at their top operating condition. In speaking on the new collaboration, the CEO of Guild Esports, Kal Hourd, stated: “Physical wellbeing is a key component of in-game performance in esports, and with this deal, Guild’s roster of athletes will have access to the very best in sports recovery technologies."
Image Credit: Hyperice, Guild Esports
What Makes This Trend Stand Out
- Esports-wellness Partnerships
- Esports organizations are partnering with wellness companies to enhance the physical wellbeing of their professional players.
- Physical Wellness Technology
- Companies are developing innovative technology, such as Hyperice, that help relieve tension, soothe sore muscles and enhance physical performance.
- Recovery Rooms
- Esports organizations are creating recovery rooms to provide physical wellness technology to their professional players.
Sectors Adopting This
- Esports
- Esports organization see physical wellness technology and recovery rooms as an opportunity to enhance the performance and wellbeing of their professional players.
- Physical Wellness
- Physical wellness companies are partnering with esports organizations to provide their technology to professional players and expand their market.
- Technology
- Technology companies working in physical wellness see esports as a new market to promote and sell their innovative products.
