Oxygen Esports is Renewing its GamerTech Partnership
Kanesa David — November 15, 2023 — Marketing
References: shop.oxgesports & esportsinsider
Oxygen Esports is fortifying its collaboration with GamerTech, the technology-driven wearables brand, through a renewed and expanded partnership. The key highlight of this extended alliance is the commercial launch of a line of co-branded performance wear, showcasing the collaborative spirit between Oxygen Esports and GamerTech. Among the featured products is the Magma Glove, a cutting-edge thermotherapy device designed to warm hands.
Oxygen Esports and GamerTech are set to unveil their co-branded offerings and engage with the gaming community through a shared activation at the prestigious Esports Awards in Las Vegas, Nevada.
The brand's iconic Magma Glove is intended to boost in-game performance by combating the effects of cold temperatures, which can often cause muscle tightness. The new collaborative clothing line will give Oxygen and GamerTech fans a new way to showcase their dedication to the team.
Image Credit: Oxygen Esports, GamerTech
Oxygen Esports and GamerTech are set to unveil their co-branded offerings and engage with the gaming community through a shared activation at the prestigious Esports Awards in Las Vegas, Nevada.
The brand's iconic Magma Glove is intended to boost in-game performance by combating the effects of cold temperatures, which can often cause muscle tightness. The new collaborative clothing line will give Oxygen and GamerTech fans a new way to showcase their dedication to the team.
Image Credit: Oxygen Esports, GamerTech
Trend Themes
1. Collaborative Performance Wear - The renewed partnership between Oxygen Esports and GamerTech brings a line of co-branded performance wear that enhances in-game performance and showcases dedication to the team.
2. Thermotherapy Devices for Gamers - The Magma Glove, a cutting-edge thermotherapy device designed to warm hands, is part of the new co-branded offerings from Oxygen Esports and GamerTech, aiming to combat muscle tightness caused by cold temperatures.
3. Gaming Community Engagement Through Activations - Oxygen Esports and GamerTech plan to engage with the gaming community through a shared activation at the Esports Awards, allowing fans to experience and support their favorite brands.
Industry Implications
1. Gaming Apparel - The collaboration between Oxygen Esports and GamerTech in the production of co-branded performance wear creates disruptive innovation opportunities in the gaming apparel industry.
2. Thermotherapy Technology - The Magma Glove's advanced thermotherapy technology presents disruptive innovation opportunities in the field of heat therapy devices, catering specifically to gamers.
3. Gaming Events and Experiences - The shared activation at the Esports Awards represents an opportunity for disruptive innovation in the gaming events and experiences industry, allowing brands to engage with the gaming community on a larger scale.
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