These New Bahlsen Biscuits are Crafted with Bailey's Liqueur
Michael Hemsworth — September 8, 2020 — Marketing
References: us.bahlsen & talkingretail
These new Bahlsen biscuits have been launched by the brand in the UK to offer consumers a way to enjoy a premium dessert and liqueur in one. The biscuits come in the new Bahlsen Choco Leibniz Bailey’s biscuits and the Bahlsen Bailey’s Squares, which are both infused with real Bailey's Original Irish Cream Liqueur. The biscuits each come in 125 gram packs that will retail for £1.79 each and be available for purchase from Nisa as well as a number of additional independent retailers.
The new Bahlsen biscuits were explained further by Trade Marketing Manager Julien Lacrampe who said, "Consumer appetite for special treats has seen ongoing popularity over the years, with consumers keen to have indulgent biscuits that are ‘worth the calories’, which is particularly reflected in the growth of Choco Leibniz. These two new product developments, in collaborations with Baileys, a much loved consumer treat, are some of the most indulgent biscuits we’ve created and we’re excited for consumers to enjoy them this Autumn.”
The new Bahlsen biscuits were explained further by Trade Marketing Manager Julien Lacrampe who said, "Consumer appetite for special treats has seen ongoing popularity over the years, with consumers keen to have indulgent biscuits that are ‘worth the calories’, which is particularly reflected in the growth of Choco Leibniz. These two new product developments, in collaborations with Baileys, a much loved consumer treat, are some of the most indulgent biscuits we’ve created and we’re excited for consumers to enjoy them this Autumn.”
Trend Themes
1. Premium Dessert Biscuits - Opportunity for creating indulgent desserts by infusing popular liqueurs into biscuits.
2. Collaborative Product Development - Opportunity to partner with popular brands to create unique and indulgent treats.
3. Growth of Specialty Treats - Opportunity to tap into the ongoing popularity of indulgent and high-quality snacks.
Industry Implications
1. Food and Beverage - Innovative collaborations in the food and beverage industry can create new and unique consumer experiences.
2. Confectionery - Leverage indulgent flavors and ingredients to disrupt the traditional confectionery market.
3. Retail - Specialty treats can drive foot traffic and sales in independent retailers and niche stores.
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