The reason that all wines aren't vegan or even vegetarian-friendly has to do with the methods used for fining wines but Hello! is a range of vegan-friendly wines that was intentionally created to be enjoyed by all. The friendly wine range is the result of the collaborative efforts of Fourth Wave and Denomination. With Hello!, everyone is invited to the party—vegans, vegetarians, flexitarians, pescatarians and meat eaters alike, as there are no animal-based ingredients used in the production of the wines.
Hello! appeals to a niche group of consumers without alienating them and it taps into the growing popularity of the plant-based movement. Hello! gets its inclusive message across using a soft and inviting pastel color palette and labels that are easy to read.
Image Credit: Denomination, Fourth Wave