Last year, Bolthouse Farms introduced ready-to-drink Keto protein shakes and this year, as promised, the brand launched a plant-based Keto version of its product. The recipe mixes "the right Keto macro-nutrient ratios," with a whopping 12 grams of pea protein and one gram of sugar per bottle. The formula is further enhanced with electrolytes from sea salt and MCT oil from coconut.
Bolthouse Farms' plant-based Keto protein shakes are made available in three flavors that build on the indulgence preferences of consumers. The available options include the 'Hazelnut Fudge,' which stands out with a "decadent blend of chocolate fudge [and] a perfectly nutty finish," the 'Cinnamon Horchata,' which features "a creamy [combination] of coconut and a hint of cinnamon spice," and the 'Mocha Truffle Latte,' which embraces chocolate truffles and a 100% Sumatra coffee with 80 mg of caffeine per bottle.
Image Credit: Bolthouse Farms
What's Driving This Trend
- Plant-based Keto
- Opportunity for creating innovative plant-based keto products and menu options.
- Vegan Protein Drinks
- Disruptive opportunity to introduce new vegan protein drink options in the market.
- Indulgent Flavors
- Opportunity to create indulgent flavors that cater to consumer preferences.
Who This Affects Most
- Food and Beverage
- Potential for disruptive innovation in the food and beverage industry with plant-based keto beverages.
- Health and Wellness
- Emerging trend of plant-based keto beverages offers disruptive innovation opportunities in the health and wellness industry.
- Functional Beverages
- Opportunity to disrupt the functional beverages market by offering vegan protein drinks with indulgent flavors.
