The Pecan Rxbar has been unveiled by the Kellogg's-owned brand as its latest seasonal snack offering that is sure to be a hit amongst consumers seeking out a health-conscious option to enjoy this autumn. The snack is reported to have a buttery pecan flavor with a dash of cinnamon that sit alongside the egg whites, dates and other simple ingredients in the bars. This positions the snack as a more healthful alternative to sugar-laden seasonal indulgences to help consumers maintain their diet, while still enjoying the flavors of the fall.
The Pecan Rxbar was touted by President Jim Murray who said, "We want our fans to be able to enjoy the classic dessert flavors they crave in a wholesome, nutritious package any time they like. This year’s new Pecan Rxbar is the perfect combination of real ingredients to give you that warm, delicious pecan pie flavour.”