The RXBAR A.M. Peanut Butter Dark Chocolate is the latest addition to the brand's breakfast product portfolio that's perfect for avid fans of the namesake treat to enjoy in the morning hours. The bar boasts the same soft, crispy texture that the other flavors are associated with, and features three tablespoons of oats with 14 peanuts, two egg whites and two tablespoons of honey in every serving. The bar mimics the flavor of the popular candy variety perfectly and is slated to start hitting store shelves this June for consumers to enjoy in place of breakfast this summer.
Senior Brand Manager Eileen Flaherty spoke on the RXBAR A.M. Peanut Butter Dark Chocolate bar saying, "This rich peanut butter and dark chocolate flavor was made to be a crave-worthy addition to your daily routine. Plus, the on-the-go packaging and convenient whole food protein means fueling for your day never has to take a backseat when mornings get chaotic."
What's Driving This Trend
- Dessert-inspired Breakfast Foods
- Companies can capitalize on the consumer's desire for indulgent flavors in the morning that make breakfast feel more like a dessert.
- Convenient Whole Food Protein Products
- Opportunity exists for companies to create more on-the-go breakfast foods that not only taste good but offer whole food protein options for people with busy lifestyles.
- Healthy Breakfast Snacking
- As more people turn to snacking throughout the day, companies can develop healthier snack options that double as breakfast foods.
Who This Affects Most
- Food and Beverage
- Companies can create new products that offer consumers indulgent flavors while still offering whole food protein options for on-the-go breakfasts.
- Health and Wellness
- Health and wellness companies can capitalize on creating new breakfast products that offer convenient and healthy options for people with busy lifestyles.
- Convenience Stores
- Convenience stores can develop new breakfast options that cater to people's desire for indulgent flavors while still providing a whole food protein source and convenience for busy lifestyles.
