The new Rx Cereal products are arriving on store shelves to help offer avid fans of the RxBar protein snacks with a satiating way to start off the day. The cereal is packed with premium ingredients like brown rice, fruit and almonds with 11 to 12-grams of plant-based protein per serving along with three to four-grams of fiber. The cereal comes in three flavors including Vanilla Almond, Chocolate Almond and Strawberry.
Vice President of Marketing at RxBar Jason Moraff spoke on the new Rx Cereal saying, "We’re strong believers in taking an honest, straightforward approach to food and using simple ingredients and protein to help fans fuel their day. That’s why we created Rx Cereal, to bring that approach to a category that needs more wholesome, convenient options that not only taste amazing but are made with real ingredients people recognize.”