No-frills energy bar brand RXBAR has announced the launch of its seasonal 'Pumpkin Spice' protein bar, which is set to hit retail shelves starting August 30.
As its name suggests, the new protein bar is made with real pumpkin and a variety of spices including cinnamon and cloves. In addition, the bar comes packed with egg whites for added protein, nuts for flavoring, and dates, which serve to bind together all the other ingredients while providing the bar with a notable dose of sweetness. According to the brand, the 'Pumpkin Spice' protein bar features 12 grams of protein per serving, which is derived from all-natural ingredients.
The new Pumpkin Space protein bar will now be sold alongside RXBAR's 'Chocolate Cinnamon Brownie' bar, which was released last month.
Image Credit: RXBAR
Why This Trend Is Growing
- Seasonal Protein Bars
- Brands can explore creating seasonal protein bars that cater to changing consumer tastes.
- Using Real Ingredients
- Making protein bars with real, all-natural ingredients can differentiate brands in an otherwise saturated market.
- High-protein Snacks
- There is an increasing demand for high-protein snacks as consumers prioritize health and fitness.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can offer seasonal high-protein snack options to attract health-conscious customers.
- Fitness and Wellness
- The fitness and wellness industry can explore partnerships with protein bar brands to offer nutritious snacks to their customers.
- Retail
- Retailers can cater to demand for natural, high-protein snack options by stocking these new seasonal protein bars.
