101 Cider House recently introduced a new, health-focused cider, contributing to the growing category that pairs alcoholic enjoyment with the wellness movement. The idea for a probiotic beverage came to Mark McTavish—CEO and founder of 101 Cider House—as he noticed that "people would drink cider at any time of day as a part of their lifestyle and culture, not as a vehicle for getting drunk." As a result, he sought out to revolutionize the cider recipe with respect to this.
Each collection of beverages that 101 Cider House launches is made in small batches that are aged for three months and enhanced with natural ingredients. “Instead of using just apples … we use things like spirulina and charcoal and cactus; pears and pineapples and basil,” says McTavish. “I thought: Wouldn’t it be beautiful if I could take all these different ingredients and ferment them the same way they do in Spain? And I’d be left with something that’s probiotic.”
Image Credit: 101 Cider House