Hip Pop's Low-Sugar Gut Health Drinks are Rich in Probiotics
Laura McQuarrie — May 20, 2022 — Lifestyle
References: drinkhippop & foodanddrinktechnology
Hip Pop newly launched a range of Apple Cider Vinegar Sodas, expanding its functional drinks portfolio with all-new low-sugar drinks for gut health. These beverages are packed with prebiotics and probiotics and they share numerous health benefits with delicious flavors like Ginger, Turmeric and Black Pepper, plus others like Peach and Mango that will launch soon.
A 330ml can of the Apple Cider Vinegar Soda contains less than 30 calories and it contains a full tablespoon of apple cider vinegar. With this new product drop, the brand is hoping to bring awareness of the health benefits of apple cider vinegar to the UK. While apple cider vinegar products are widely consumed in the United States, there is less awareness of them in the UK but Hip Pop is on a mission to change this, especially with its retail presence.
A 330ml can of the Apple Cider Vinegar Soda contains less than 30 calories and it contains a full tablespoon of apple cider vinegar. With this new product drop, the brand is hoping to bring awareness of the health benefits of apple cider vinegar to the UK. While apple cider vinegar products are widely consumed in the United States, there is less awareness of them in the UK but Hip Pop is on a mission to change this, especially with its retail presence.
Trend Themes
1. Functional Beverages - Hip Pop's Apple Cider Vinegar Sodas add to the growing trend of functional beverages that prioritize gut health and natural ingredients.
2. Low-sugar Drinks - Hip Pop's low-sugar Apple Cider Vinegar Sodas are an opportunity for beverage companies to capture health-conscious consumers who desire flavorful, low-calorie options.
3. Probiotic Products - Hip Pop's Apple Cider Vinegar Sodas tap into the trend of probiotic products that contribute to gut health for consumers who are increasingly mindful of the importance of gut health in overall wellness.
Industry Implications
1. Beverage Industry - Beverage companies can capitalize on Hip Pop's product innovation to offer flavorful, low-sugar drinks with functional benefits to health-conscious consumers.
2. Health Food Industry - Hip Pop's focus on natural ingredients and gut health is an opportunity for health food companies to expand their product offerings and appeal to consumers who prioritize wellness.
3. Retail Industry - Hip Pop's mission to expand awareness of the health benefits of apple cider vinegar in the UK creates an opportunity for retailers to offer innovative and unique functional drinks to their customers.
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