The Paqui One Chip Challenge now features a new recipe for brave snack fans to try out when they pick up the single-serve chip. The chip still comes packaged with a single tortilla chip within, which is formulated with Carolina Reaper peppers along with scorpion peppers and Sichuan peppercorns that help to add something of a numbing sensation when eaten. Consumers are once again challenged by the brand to pick up one of its super-spicy chips and share their experience on social media using the #OneChipChallenge hashtag.
The Paqui One Chip Challenge is priced at $6.99 and can be purchased from both 7-Eleven and Kroger retail locations as well as online, but only while supplies last.
Image Credit: Paqui
Why This Trend Is Growing
- Ultra-spicy Food Challenge
- Food brands can create custom challenges and products for consumers who love extreme experiences.
- Numbing Sensation in Food
- Food companies can develop products that create interesting sensory experiences in the mouth.
- Social Media Food Challenge Campaigns
- Brands can leverage social media to create buzz around new food products and experiences.
Industries Being Reshaped
- Snack Foods
- Snack companies can create spicy or unique products to appeal to consumers' desire for new taste sensations.
- Social Media Marketing
- Marketing companies can create and execute social media campaigns for food brands that capitalize on the trend of viral food challenges.
- Online Retail
- E-commerce sites can offer unique and hard-to-find food products to consumers who are looking for new and different taste experiences.
