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Ultra-Spicy Pizza Slices

The ONE SLICE CHALLENGE Pairs Spicy Snacks & Liquid Death Mountain Water

— October 13, 2021 — Lifestyle
Fans of all things spicy can head to participating 7-Eleven stores while supplies last for their chance to try the ONE SLICE CHALLENGE. The challenge starts with a slice of any 7-Eleven pizza that's topped with the convenience store chain's proprietary 11-Pepper Sauce and served with a two-ounce bag of Paqui Haunted Ghost Pepper chips, and Liquid Death Mountain Water to provide relief from the intense heat.

7-Eleven is asking fans of spicy food, or those who just love a good challenge, to share their reactions on social media by using the #OneSliceChallenge tag. This ultra-spicy pizza slice challenge is helping to spotlight new products like the 7-Meat Pizza (topped with pepperoni, Canadian bacon, sausage, beef, bacon, diced ham and Italian sausage) although pizza lovers have other options available to them, such as cheese or pepperoni.
Trend Themes
1. Ultra-spicy Food Challenges - Opportunity for restaurants and food chains to create their own ultra-spicy food challenges to attract customers and increase social media engagement.
2. Spicy Snacks Pairings - Opportunity for snack makers and food retailers to offer spicy snack pairings with popular drinks to create unique flavor experiences and increase sales.
3. Novelty Drink Pairings - Opportunity for beverage companies to partner with food retailers in offering unique drink pairings like Liquid Death Mountain Water to accompany ultra-spicy food challenges and promote brand awareness.
Industry Implications
1. Fast Food - Fast food chains can use ultra-spicy food challenges to stand out in a crowded market and create buzz around new menu items.
2. Snack Foods - Snack food companies can develop new spicy snack products and promotions to capitalize on the growing demand for spicy foods.
3. Beverage - Beverage companies can partner with food retailers to create unique drink pairings that complement the flavors of spicy foods and provide a refreshing taste for customers.
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