To give people one more reason to eat pizza for Halloween, Domino's Japan created a spicy menu item that invites people to see if they can stand the heat. The Halloween Roulette Pizza is a limited-edition creation with some slices that are hotter than others, as they have been spiked with the ghost pepper—one of the world’s hottest chili peppers.
When it comes to preparing the Halloween Roulette Pizza, Domino's Japan applies the extra spiciness with a small ampoule so that the heat won't be completely overwhelming. Even so, the Halloween pizza would be best enjoyed with others just to see their reactions. The brand is running a campaign with a cash prize to incentivize people to share their experiences on social media.