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Spicy Roulette Pizzas

Domino's Japan Created a Pizza for Halloween with a Fiery Surprise

— October 17, 2019 — Lifestyle
To give people one more reason to eat pizza for Halloween, Domino's Japan created a spicy menu item that invites people to see if they can stand the heat. The Halloween Roulette Pizza is a limited-edition creation with some slices that are hotter than others, as they have been spiked with the ghost pepper—one of the world’s hottest chili peppers.

When it comes to preparing the Halloween Roulette Pizza, Domino's Japan applies the extra spiciness with a small ampoule so that the heat won't be completely overwhelming. Even so, the Halloween pizza would be best enjoyed with others just to see their reactions. The brand is running a campaign with a cash prize to incentivize people to share their experiences on social media.
Trend Themes
1. Spicy Food Trends - There is a growing demand for spicy food offerings, as seen in Domino's Japan's creation of a Halloween Roulette Pizza with ghost peppers.
2. Limited-edition Menus - Limited-edition menu items, such as Domino's Japan's Halloween Roulette Pizza, are a popular way for brands to create excitement and encourage customer engagement.
3. Social Media Campaigns - Social media campaigns, like the one conducted by Domino's Japan for their Halloween Roulette Pizza, can effectively drive brand awareness and customer participation.
Industry Implications
1. Restaurant and Fast Food - Restaurants and fast food chains can capitalize on the popularity of spicy food trends by introducing their own spicy menu items with unique twists.
2. Food and Beverage Retail - Food and beverage retail stores can explore limited-edition offerings to attract customers looking for novel and seasonal products, like Domino's Japan's Halloween Roulette Pizza.
3. Digital Marketing and Social Media - Digital marketing and social media agencies can provide services and strategies to brands that want to leverage social media campaigns to promote exclusive menu items and engage with customers.
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