Multi-Functional Soaps

Lush Announces Two New Soap Options—rhubarb & Custard and Lotus Flower

Beloved self-care brand Lush is introducing two new multi-functional soaps to its roster of products. The products are not only successful in keeping you clean, but they also introduce nourishing benefits to one's skin.

The first of the brand's new multi-functional soap offerings is 'Rhubarb and Custard.' Carrying a "tasty tart scent," the product was inspired by the sweet fragrance of Juicy Fruit gum. In addition to being antibacterial, the soap introduces a high dose of Vitamin C to one's skin, alongside fair-trade cocoa butter, organic castor oil, extra virgin olive oil, and soy milk for a moisturizing effect. Other ingredients include a touch of Brazilian orange and bergamot.

The second of Lush's multi-functional soaps is the 'Lotus Flower,' which captures attention with "a fresh and floral scent." The product is packed with ingredients that are rich in Vitamin B and C. The soap is also enhanced with polishing lotus root, luminous rice bran oil, hydrating fair trade organic cocoa butter, and softening organic castor oil

Image Credit: Lush

Multi-functional Soaps
Lush introduces multi-functional soaps that provide nourishing benefits to the skin.

Where This Applies

Self-care
Self-care industry can explore the potential of multi-functional soaps to offer enhanced skincare benefits.
Cosmetics
Cosmetics industry can innovate by developing multi-functional soap options with unique scents and skin-nourishing ingredients.
Organic Skincare
Organic skincare industry can leverage multi-functional soaps to provide natural and nourishing skincare solutions.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 61%
Freshness 9%