The Dry Fly Bloody Mary Makes the Classic Cocktail Easy to Access
Michael Hemsworth — September 17, 2020 — Marketing
References: dryflydistilling & bevnet
The Dry Fly Bloody Mary canned cocktail is a new offering from the brand that will provide consumers with an easy, flavorful option to pick up when looking to enjoy the savory profile of the namesake concoction. The cocktail was created in partnership with Spiceology and has been expertly mixed to provide a savory drink that is bold with a slightly smoky profile. The drinks are available now in four packs at a price point of around $12.99 and are likely to be a must-have for avid cocktail enthusiasts seeking out a convenient way to enjoy the recipe from anywhere.
Head Distiller Patrick Donovan spoke on the Dry Fly Bloody Mary canned cocktail saying, "We are really thrilled with the response we have received from our canned cocktails. Consumers really appreciate the premium ingredients we put into each cocktail. We are really looking forward to the feedback on our take of the cocktail classic Bloody Mary.”
Head Distiller Patrick Donovan spoke on the Dry Fly Bloody Mary canned cocktail saying, "We are really thrilled with the response we have received from our canned cocktails. Consumers really appreciate the premium ingredients we put into each cocktail. We are really looking forward to the feedback on our take of the cocktail classic Bloody Mary.”
Trend Themes
1. Savory Canned Cocktails - Disruptive innovation opportunity: Develop new and exciting savory canned cocktail flavors to cater to the growing demand for convenient and flavorful alcoholic beverages.
2. Flavorful Convenience - Disruptive innovation opportunity: Explore the development of canned cocktail offerings that provide consumers with easy access to bold and smoky flavor profiles, offering a convenient way to enjoy complex drinks.
3. Premium Ingredients - Disruptive innovation opportunity: Create canned cocktail products that prioritize the use of high-quality, premium ingredients, catering to discerning consumers who appreciate the attention to quality.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Incorporate the trend of savory canned cocktails into the beverage industry by developing unique and appealing product offerings for consumers seeking convenience and flavor.
2. Alcoholic Beverage Manufacturing - Disruptive innovation opportunity: Introduce new manufacturing processes and technologies to efficiently produce canned cocktails that maintain the flavor balance and quality of traditional cocktails.
3. Canned Food Packaging - Disruptive innovation opportunity: Innovate and improve the packaging design and materials used for canned cocktails, enhancing their market appeal and convenience factors.
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