Picnic Brunch Launches Three Canned Cocktails for Brunch Events
Kanesa David — June 21, 2022 — Lifestyle
References: picnicbrunch & bevnet
Picnic Brunch is a canned cocktail brand that makes beverages that are perfect for sipping at brunch. Now, the brand has delivered three new ready-to-drink mimosas, bellinis, and bloody marys just in time for patio season. The ‘Mimosa’ is made with premium sparkling wine and orange juice and can be enjoyed dry or on the rocks. The ‘Bloody Mary’ boasts flavors of seasoned tomato and spices, and the ‘Bellini’ combines sparkling wine and peach juice for an elevated drinking experience.
Picnic Brunch can be purchased online at the brand’s website in 41 states and select stores, with the 12-pack priced at $44.97 and the 24-pack priced at $89.96 USD. Picnic Brunch’s beverages are gluten-free, made with natural ingredients, and are measured at 5.5% ABV.
Image Credit: Picnic Brunch
Picnic Brunch can be purchased online at the brand’s website in 41 states and select stores, with the 12-pack priced at $44.97 and the 24-pack priced at $89.96 USD. Picnic Brunch’s beverages are gluten-free, made with natural ingredients, and are measured at 5.5% ABV.
Image Credit: Picnic Brunch
Trend Themes
1. Wine-based Ready-to-drink Cocktails - A rise in canned wine-based cocktails provides opportunities for the food and beverage industry to explore ready-to-drink product offerings.
2. Gluten-free Beverage Market - The growth of gluten-free beverages segment can capitalize on a consumer's lifestyle choices and develop a market friendly for gluten-free beverage offerings.
3. Online Beverage Industry - The online beverage industry experiences growth due to a shift in consumer purchasing behavior, creating opportunities in the e-commerce sector.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can leverage the increase of canned wine-based cocktails and develop unique flavor profiles to engage with their audiences.
2. Alcohol Industry - With the rise of ready-to-drink canned cocktails, the alcohol industry can develop new and innovative products for the convenience of consumers.
3. E-commerce Industry - The online beverage industry grows due to the shift in a consumer's purchasing behavior during the COVID-19 pandemic, providing opportunities to meet consumer demand for ready-made and convenient beverages.
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