COVID-19 disrupted the job industry in unimaginable ways, causing many consumers to take the time to re-skill or focus on new entrepreneurial pursuits -- Squarespace's ad campaign capitalizes on this shift and encourages consumers to take the plunge in getting their business idea off the ground.
The campaign combines both print and video in a series of inspiring ads that remind us that there's no time like the present. One of the ads dubbed 'Launch It' which follows a group of entrepreneurs as they take the steps to launch their business with Squarespace. The ad is humorously reminiscent of a rocket launch and includes radio whispers, a final countdown and a carrot from a newly launched farm-to-table business taking the place of a rocket.
Image Credit: Squarespace