Singer Rosalia stars in Nike's 'Make Your Future' campaign, an inspiring ad that fuses the brand's high-performance sportwear with the singer's Spanish heritage. The European star is famous for her cross-over fame in North America, making this campaign relatable and authentic to Gen Z consumers.
Sharing a powerful "The future isn't something you wait for. It's something you make" message with viewers, Rosalia is captured rehearsing in a dance studio, recording music at home and performing. She is also shown embracing Spain's flamenco tradition both when it comes to sound and movement.
All about "pulling from the past to remix the future," this ad encourages Rosalia's fan base to follow their dreams and to be in charge of their destiny instead of waiting for it to happen. The campaign also promotes Nike's remixed Air Max 2090 sneaker, a classic silhouette that is offered in a variety of new design combinations.
Image Credit: Nike