The Dream Metamorphic Highlighter by Rituel de Fille is an exclusive makeup shade that will only be in the hands of registered voters as part of an initiative from the brand called Hex the Vote. The brand found itself asking what it could to do make a real difference and it decided to come up with a creative way to get more people to the polls. Additionally, the beauty brand has committed to donating 100% of the net profits from the exclusive shade to Spread the Vote and Reclaim Our Vote.
The highlighter shade itself boasts an infrared shift, which was important for the exclusive makeup product. As co-founder Katherine Ramos describes: "Uniqueness was a top priority to inspire people as much as possible to want to participate, and we've never seen anything like this before."
Image Credit: Rituel de Fille
Why This Trend Is Growing
- Voter Engagement Initiatives
- Brands can create exclusive products and initiatives to incentivize and inspire voter registration and increase engagement.
- Socially Responsible Beauty
- Beauty brands can commit to social causes and contribute a portion or all of profits from exclusive product lines to relevant charities.
- Unique Product Differentiators
- Creating unique and exclusive product differentiators can increase consumer interest and drive sales for a particular product line.
Industries Being Reshaped
- Beauty and Cosmetics
- Beauty brands can leverage exclusive product launches to drive consumer engagement and promote social responsibility.
- Voter Engagement Organizations
- Voter engagement organizations can partner with brands to create innovative initiatives that drive voter registration and improve voter turnout.
- Socially Responsible Retail
- Retail industries can embrace social responsibility by offering exclusive products and committing to donate profits to relevant charities or causes.
