The Make Your Voice Heard campaign is making an innovative voter registration hub that is conscious of COVID-19 guidelines. The initiative is a result of a partnership between retail giant Nordstrom and two not-for-profit organizations—When We All Vote and the National Urban League. The aim is to "educate, inspire and make it easy for Nordstrom employees and customers to make their voice heard—both through responding to the 2020 Census and by voting in upcoming primaries and elections."
Aside from a curbside voter registration hub, this collaboration is alaso launching a virtual learning series, digital volunteer opportunities, and a suite of online resources, pertaining to the 2020 Census, voter registration, participation, education, and so on.
In addition, Nordstrom is making November 3rd, 2020 a holiday for all US employees, in order to make getting to the polls easier.
Image Credit: Nordstrom
Key Themes Behind This Trend
- Virtual Learning Series for Voter Education
- The Make Your Voice Heard campaign is launching a virtual learning series to educate potential voters, presenting an opportunity for companies to develop online educational resources or platforms.
- Curbside Voter Registration Hubs
- Curbside voter registration hubs is an innovative way to encourage voter registration while adhering to COVID-19 guidelines, presenting an opportunity for companies to provide similar services or support these initiatives.
- Making Election Day a Corporate Holiday
- Employers, like Nordstrom, making Election Day a corporate holiday presents an opportunity for other companies to encourage employee civic engagement and make voting accessible.
Where This Applies
- Retail
- Nordstrom's partnership highlights the retail industry's potential role in promoting civic engagement among its workforce and customers.
- Not-for-profit & Advocacy Organizations
- When We All Vote and National Urban League serve as examples of not-for-profit and advocacy organizations partnering with corporations to promote civic engagement and could inspire further partnerships and collaborations.
- Tech & Online Platforms
- The initiative's suite of online resources and digital volunteer opportunities presents an opportunity for tech and online platform companies to support civic engagement initiatives by developing similar resources and/or support these partnerships.
