Mario Dedivanovic, the iconic makeup artist beloved by celebrities like Kim Kardashian, recently announced the launch of a new beauty collection, set to officially roll out on October, 1st, 2020. The new series features a variety of cosmetic pices including the Master Eye Prep & Set ($28), the Master Mattes and Master Metallics ($48 each), and the Master Secret Glow, among others.
Dedivanovic commented on the collaboration, stating: “The line is based on my philosophies and techniques I’ve honed over the past 20 years. It’s not ‘trendy’ makeup—these are core, staple items. I basically took my techniques and turned them into products...The most important thing when I’m developing every single product is that it’s truly universal and everyone can use it.”
Image Credit: Mario Dedivanovic
Why This Trend Is Growing
- Celebrity Makeup Collections
- Opportunity to capitalize on the popularity of celebrity makeup artists by launching personalized cosmetic collections.
- Core, Staple Items
- Disruptive innovation opportunity to create makeup products that are timeless and universally applicable.
- Makeup Techniques Turned Into Products
- Innovation opportunity to develop and market makeup products based on renowned makeup artists' techniques.
Industries Being Reshaped
- Beauty and Cosmetics
- Industry can benefit from collaborating with renowned makeup artists to create personalized cosmetic collections.
- Fashion and Entertainment
- Opportunity to merge fashion and entertainment industries by launching celebrity-inspired makeup collections.
- Retail and E-commerce
- Disruptive innovation opportunity to attract customers through exclusive online launches of celebrity makeup collections.
