To help promote the popular e-gaming league, 'League of Legends World Championship,' Riot Games launched a virtual music group, dubbed 'True Damage.' The hip-hop-esque band is compromised of digital band members, each with their own unique personality and characteristics.
The group performed their single, 'Giants,' live for the opening ceremony of the 2019 World Championship Finals in Paris, and featured holograms to supplement the singers. The new virtual banded will be voiced by real-life musicians and celebrities and includes five League champs, including Akali, Ekko, Qiyana, Senna, and Yasuo.
As gaming continues to intersect with pop culture, we can expect to see more strategic launches featuring popular gaming characters, making these avators more relatable and interesting to the consumers.
Image Credit: Riot Games
Why This Trend Is Growing
- Virtual Music Groups
- Exploring the potential of launching virtual music groups comprised of digital band members with unique personalities and characteristics to promote a brand or product.
- Holographic Performances
- Incorporating holograms of performers to supplement live performances for a more immersive entertainment experience.
- Gaming-culture Crossovers
- Leveraging gaming characters to intersect with pop culture and create relatable and interesting avatars to consumers.
Industries Being Reshaped
- Entertainment
- Exploring the use of virtual music groups and holographic performances to create engaging and immersive entertainment experiences for consumers.
- Gaming
- Leveraging popular gaming characters to intersect with pop culture and create new marketing opportunities.
- Advertising
- Integrating virtual music groups and holographic performances into advertising campaigns to promote products and increase brand awareness.
