What is the trend of celebrity-inspired spirits?

There is an emerging trend of celebrities creating their own spirits, providing opportunities for collaboration and brand extension.

What is the trend of natural flavor infusions?

The use of all-natural flavor infusions in spirits is a growing trend, presenting opportunities for unique and innovative flavor combinations.

What is the trend of disruptive marketing strategies?

The partnership between Snoop Dogg and Trusted Spirits demonstrates the potential for disruptive marketing strategies in the spirits industry.

What are the implications for the alcoholic beverages industry?

The alcoholic beverages industry can explore collaborations with celebrities and natural flavor infusions to create new and exciting products.

What are the implications for the marketing and advertising industry?

Marketing and advertising professionals can learn from the disruptive strategies employed by Snoop Dogg and Trusted Spirits to promote their own brands.

What are the implications for the food and beverage retail industry?

Food and beverage retailers can capitalize on the popularity of celebrity-inspired spirits by stocking and promoting these unique products.

Strawberry-Infused Celebrity Gins : INDOGGO GIN

Strawberry-Infused Celebrity Gins

Rapper-Launched Canned Cocktails Image 1

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INDOGGO GIN is a New Creation by Snoop Dogg

Laura McQuarrie — September 3, 2020 — Pop Culture

References: reservebar & qsrmagazine

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25 years after releasing Gin and Juice, Snoop Dogg is introducing a gin spirit of his own called INDOGGO GIN. The gin spirit is made with seven premium botanical ingredients and is infused with an all-natural strawberry flavor. The certified gluten-free gin is distilled five times and is said to be light on the juniper flavors with notes of orange, coriander and cassia for a sweet and fruity finish that doesn't come from any added sugar. Naturally, the fresh and clean gin spirit captures the essence of the laid-back California lifestyle and it is touted as "the ultimate remix."

The "King of Gin & Juice" created INDOGGO GIN in partnership with beverage supplier Trusted Spirits with the aim of shaking up the gin category and making it more accessible.

Image Credit: Trusted Spirits

Trend Themes

Celebrity-inspired Spirits — There is an emerging trend of celebrities creating their own spirits, providing opportunities for collaboration and brand extension.
Natural Flavor Infusions — The use of all-natural flavor infusions in spirits is a growing trend, presenting opportunities for unique and innovative flavor combinations.
Disruptive Marketing Strategies — The partnership between Snoop Dogg and Trusted Spirits demonstrates the potential for disruptive marketing strategies in the spirits industry.

Industry Implications

Alcoholic Beverages — The alcoholic beverages industry can explore collaborations with celebrities and natural flavor infusions to create new and exciting products.
Marketing and Advertising — Marketing and advertising professionals can learn from the disruptive strategies employed by Snoop Dogg and Trusted Spirits to promote their own brands.
Food and Beverage Retail — Food and beverage retailers can capitalize on the popularity of celebrity-inspired spirits by stocking and promoting these unique products.

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