Actor and "certified young person" Paul Rudd stars in a hilarious pro-mask PSA that's encouraging people to wear masks, as the ad suggests Millennials are responsible for a bulk of COVID-19 transmission.
Sporting a skateboard, Golfwang hoodie and yellow sweatpants, the 51 year old actor posed as a Millennial for the ad. Claiming to be 26, and attempting to use popular lingo like "bae" "sliding into DMs" and totally beast" Rudd informs the viewers of the risks of COVID-19 and the importance of wearing a mask in a cringe-worthy yet charming manner.
The actor wraps the humorous PSA up on a more serious note, claiming “Just wear a mask! It’s easy, it’s simple…People are dying. Hundreds of thousands of people are dying and it’s preventable. Just wear a mask; I shouldn’t have to make it fun. It’s science.”
Image Credit: MIKE PONT/WIREIMAGE/GETTY IMAGES
What Makes This Trend Stand Out
- Pro-mask Psas
- Creating humorous and relatable pro-mask PSAs can effectively encourage mask-wearing and promote public health during the COVID-19 pandemic.
- Posing as Millennials
- Using celebrities or influencers to pose as Millennials in PSAs can grab the attention of the target demographic and increase message effectiveness.
- Humorous Seriousness
- Blending humor with more serious messaging in PSAs can effectively convey important information while keeping viewers engaged.
Sectors Adopting This
- Public Health
- The public health industry can leverage humorous pro-mask PSAs to educate and promote mask-wearing during the COVID-19 pandemic.
- Advertising and Marketing
- Advertising and marketing professionals can develop creative strategies to use celebrities and influencers to convey important messages in a relatable and engaging way.
- Film and Entertainment
- Film and entertainment industry professionals can collaborate with public health organizations to produce entertaining PSAs that deliver important health messages to a wide audience.
