To celebrate National Voter Registration Day, H&M is launching a limited-edition voting t-shirt collection called the H&M Votes x Blanks Artist Collab. The collection shares designs from artists and creators like NYC's Baron Von Fancy and Sophia Chang, Sheila Rashid of Chicago, Gunner Stahl of Atlanta and others. One of H&M's own employees and artists, Trevonne Deveaux, is also a collaborator in the project.
The limited-edition H&M Votes x Blanks Artist Collab helps to support H&M's Voter Registration initiative, which officially kicked off on September 1st to provide both education on voting rights and voter registration access to staff members and customers alike.
As part of the collaboration leading up to the 2020 election, H&M is supporting regional ACLU chapters with donations made in each participating artist's hometown.
Image Credit: H&M
Key Themes Behind This Trend
- Limited-edition Collaborations
- The H&M Votes x Blanks Artist Collab showcases the disruptive innovation opportunity of partnering with artists and creators for exclusive collections.
- Voter Registration Initiatives
- H&M's Voter Registration initiative demonstrates the opportunity for businesses to engage with their employees and customers by providing education on voting rights and access to voter registration.
- Supporting Local Causes
- H&M's donations to regional ACLU chapters highlight the opportunity for businesses to align with local organizations and support causes that are important to their communities.
Where This Applies
- Fashion & Retail
- The limited-edition voting t-shirt collection by H&M showcases the disruptive innovation opportunity for fashion and retail brands to engage with civic activism.
- Art & Design
- The H&M Votes x Blanks Artist Collab collaboration demonstrates the disruptive innovation opportunity for artists and designers to create meaningful designs that contribute to social causes.
- Nonprofit & Advocacy
- H&M's support for regional ACLU chapters highlights the opportunity for nonprofit organizations to partner with businesses and drive positive change through collaborative initiatives.
