Any event that draws large crowds has been cancelled this year, so Macy's Thanksgiving Day Parade had to get creative in order to keep the iconic American tradition alive.
COVID-19 altered the plans of many industries, but Macy's isn't letting this stop them from putting on a great show in way that keeps people safe and socially distant. Instead of a traditional two and a half mile route throughout New York City, the parade will be replaced by a string of events that take place outside of Macy's flagship store. The events will also be streamed on television.
Perhaps now more than ever consumers need an event to look forward to, and this re-imagined parade is exactly that.
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