The Croctober Jibbitz Charm Calendar Counts Down to Croc Day
Laura McQuarrie — September 19, 2020 — Fashion
References: Crocs & prnewswire
Croc Day is on October 23rd and Crocs wants to help fans count down the days in style with its first-ever Croctober Jibbitz charm Calendar. The countdown promises 23 days of Jibbitz charm surprises, including 50 charms, so that fans can take their love of Crocs to the next level with dozens of new choices for customizing their footwear.
The calendar puts a fun spin on the classic advent calendar, especially at a time when most people are eagerly awaiting the end of the year and the comfort of the holiday season. The "Croctober" celebration takes inspiration from a CrocNation TikTok challenge and it will include a #StrapBack challenge in collaboration with Afterpay to mark the fact that there's a new way for fans to pay for their products in installments over time.
Image Credit: Crocs
The calendar puts a fun spin on the classic advent calendar, especially at a time when most people are eagerly awaiting the end of the year and the comfort of the holiday season. The "Croctober" celebration takes inspiration from a CrocNation TikTok challenge and it will include a #StrapBack challenge in collaboration with Afterpay to mark the fact that there's a new way for fans to pay for their products in installments over time.
Image Credit: Crocs
Trend Themes
1. Advent Calendar Innovation - Creating novelty advent calendars that offer unique surprises for consumers can capture their attention and drive sales.
2. Customization Revival - Providing consumers with a wide range of options to personalize and customize their products can enhance brand loyalty and increase customer engagement.
3. Collaborative Marketing Campaigns - Partnering with popular influencers or brands to create challenges and exclusive deals can generate buzz and attract new customers.
Industry Implications
1. Footwear Accessories - Innovative footwear accessories that allow customers to personalize their shoes can create new revenue streams and strengthen brand identity.
2. E-commerce - Integrating flexible payment options, like installment plans, into online shopping platforms can increase customer satisfaction and encourage higher purchase volumes.
3. Social Media Marketing - Leveraging popular social media platforms and challenges to promote products and engage with the target audience can lead to viral marketing success and brand exposure.
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