While many weddings have been postponed due to COVID-19, brides can look forward to Kim Kardashian's SKIMS bridal shapewear, which was recently announced by the reality TV star and socialite.
SKIMS offers shapewear for all body types, boasting numerous colorways and tones to keep wearers looking and feeling their best while in clothes that hug the body. Now arriving in white to seamlessly fit under white bridal gowns, consumers can walk down the aisle confidently. While details of the collection are still unknown, an Instagram photo from Kardashion suggests the line will consist of white-colored body suits and two-pieces that are sure to keep everything in place. It's also suggested that this line will arrive alongside short silk robes.
This exciting collection has already received praised from Alexander Wang and Hailey Bieber.
Image Credit: Instagram @SKIMS
Key Themes Behind This Trend
- Bridal Shapewear
- Disruptive innovation opportunity: Develop innovative bridal shapewear designs that offer support, comfort, and seamless fit under wedding gowns.
- Colorful Shapewear
- Disruptive innovation opportunity: Introduce shapewear in a wide range of colors and tones to cater to diverse body types and fashion preferences.
- Bridal Robes
- Disruptive innovation opportunity: Create luxurious and stylish bridal robes to complement bridal shapewear collections.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Explore the fashion industry to create advanced shapewear products that enhance body confidence and meet the specific needs of brides.
- Wedding
- Disruptive innovation opportunity: Innovate within the wedding industry by offering comprehensive bridal solutions, including shapewear and robes, to enhance the overall bridal experience.
- Social Media
- Disruptive innovation opportunity: Leverage social media platforms to promote and market bridal shapewear collections, targeting brides-to-be and influencers in the wedding space.
