Puma's RS Dreamer Super Mario 64 basketballs shoes are new for 2020 and the signature model is getting a twist thanks to colors and themes from the classic Super Mario 64 game for the Nintendo 64. The new footwear style promises to catch the eyes of Nintendo fans, as Puma's special Super Mario collection features the unmissable flame scarlet and electric blue shades of Mario’s red and blue uniform.
Mario fans will appreciate seeing details like stars on the back of the shoes and other graphics from the game—including one of Mario himself—on the insoles of the shoes. Sneakerheads will be drawn to other features of the shoe, such as its breathable mesh body, cord lacing system and two-layer ProFoam midsole.
Image Credit: Puma
What Makes This Trend Stand Out
- Gaming-inspired Fashion
- Opportunity for fashion companies to create clothing and accessories inspired by popular video game brands.
- Collaborative Product Development
- Brands from different industries can collaborate to create unique products that cater to the interests of a wide audience.
- Nostalgia Marketing
- Brands can capitalize on consumer nostalgia by creating products that pay homage to classic games and other cultural icons.
Sectors Adopting This
- Footwear
- Opportunity for companies in the footwear industry to design and produce limited edition sneakers inspired by popular video games.
- Gaming
- Opportunities for gaming companies to partner with fashion brands to create merchandise and apparel that feature game-related designs and characters.
- Entertainment
- Opportunity for entertainment companies to partner with fashion brands to create merchandise and apparel that feature iconic movie and TV show characters.
