PUMA Presents the SQUID Game Palermo Sneaker Model with Netflix
Amy Duong — July 12, 2025 — Pop Culture
References: us.puma
Netflix's hit Korean streaming show, Squid Games has been garnering attention all of the world and now PUMA has honored the show with a the special SQUID Game Palermo sneaker model. The footwear is designed in a way that imagines what happens when the lights turn off in the games.
The stealthy model is dynamic with its motifs and then detailed with glow-in-the-dark accents. Notably, there are hidden accents in the prints that would be familiar to those who have seen the show. The sneakers are made with a sturdy leather build along the upper and then accented with the Formstrip detail in suede on the side -- this adds a premium feel to elevate the model.
Image Credit: PUMA
The stealthy model is dynamic with its motifs and then detailed with glow-in-the-dark accents. Notably, there are hidden accents in the prints that would be familiar to those who have seen the show. The sneakers are made with a sturdy leather build along the upper and then accented with the Formstrip detail in suede on the side -- this adds a premium feel to elevate the model.
Image Credit: PUMA
Trend Themes
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TV Show Merchandise Expansion — The blending of popular streaming content with fashion opens new avenues for consumer engagement through themed merchandise.
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Glow-in-the-dark Fashion — Incorporating glow-in-the-dark materials in fashion items creates a novel visual appeal that can attract attention from both fashion enthusiasts and fans of the show.
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Nostalgic Streetwear Aesthetics — Designing sneakers with nostalgic elements tied to popular media can forge emotional connections with consumers, building brand loyalty.
Industry Implications
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Streaming Entertainment — Collaborations with fashion brands offer streaming services a tangible product that extends on-screen storytelling into everyday life.
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Sportswear — Sportswear brands are innovating by blending athletic wear with entertainment-inspired design, reaching fans beyond traditional sports audiences.
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Luxury Fashion — Integrating premium materials such as leather and suede with pop culture themes allows luxury brands to diversify their offerings and reach broader market segments.
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