Patagonia has never been quiet when it comes to its political stance, but its latest stunt takes a more direct and creative approach to encouraging consumers to exercise their right to vote.
With election day approaching, tensions continue to rise in the United states. With the pandemic, police brutality, and climate change concerns at stake, having the right leader in office is more important than ever. In order to express their political views, Patagonia has attached a hidden message in its clothes reading 'Vote the Assholes Out.' The message can be seen on the underside of the brand's garment tags.
Patagonia’s director of copy, Brad Wieners confirmed on Twitter that the tags' message was real.
Image Credit: Patagonia, @StreetFashion01